What do clients want from a solicitor? Survey results
We carried out a UK-wide consumer survey, asking home movers how their experience of using a solicitor could have been improved*.
Google Surveys was selected for the research project as it offers the ideal platform for market research where relevant audience targeting within a short time frame was possible.
Candidates were screened so that they met specific criteria. The candidates were considered to be suitable respondents if they:
- have used the services of a solicitor in England or Wales
- have bought or sold a property
- are living in the UK
Qualifying candidates were asked the following question:
“If you have used a solicitor, which of the following would have most improved the experience?”
The results were as follows:
Key Findings
Candidates were asked what would have 'most' improved the service. Of the results 47% selected Better Solicitor Communication' as the area in which their experience of using a solicitor could have been most improved.
*Survey of 1,026 people carried out on 31/1/18 through Google Analytics Surveys
Author:
Chris Salmon, Director
About the author
Chris Salmon is a co-founder and Director of Quittance Injury Claims. Chris has played key roles in the shaping and scaling of a number of legal services brands and is a regular commentator in the legal press.