What do clients want from a solicitor?
On 31 January 2018, we carried out a UK-wide consumer survey, asking home movers how their experience of using a solicitor could have been improved*.
Google Surveys was selected for the research project as it offers the ideal platform for market research where relevant audience targeting within a short time frame was possible.
Candidates were screened so that they met specific criteria. The candidates were considered to be suitable respondents if they:
- have used the services of a solicitor in England or Wales
- have bought or sold a property
- are living in the UK
Qualifying candidates were asked the following question:
“If you have used a conveyancing solicitor to buy or sell a property, which of the following would have most improved the experience?”
The results were as follows:
Although candidates were asked what would have 'most' improved the service, xx% selected 2 or more options. Of the results xx% selected Better Solicitor Communication' as the area in which their experience of using a solicitor could have been most improved.
*Survey of 1,026 people carried out on 31/1/18 through Google Analytics Surveys